About Praxis29
We solve for x. We find what is broken, build what is missing, and maintain what matters.
In the South African context, praxis carries a deeper weight. It is the bridge between knowing and doing, between research and reality. In a country shaped by decades of advocacy, policy battles, and community organising, praxis is the principle that knowledge without action is insufficient, and action without knowledge is reckless.
Praxis29 exists because civil society organisations across Africa are doing essential work that the world needs to see. But too often, that work is invisible. Not because the impact is not there, but because the systems built to communicate it were never given the attention or investment they deserve.
We solve for x. We find what is broken, build what is missing, and maintain what matters. That is our praxis.
Our Mission
To be the strategic communications and digital infrastructure partner that civil society organisations need but have never been able to access. We bring agency-grade capability to the organisations that need it most, at a pace and price that respects their reality.
Our Vision
A civil society sector where every organisation doing meaningful work has the digital presence, communications infrastructure, and strategic clarity to match the scale of their impact.
Our Values
Hot takes do not move the needle. We want impact. We partner with organisations to help them make that impact in a digital world.
Strategy Before Output
We do not just "do." We define the path. Every tactic is anchored in a long-term strategic objective. Execution without strategy is noise.
Civil Society Literacy
We speak your language. We understand the nuances of the non-profit and development sectors across Africa.
Intelligence Over Guesswork
Insights are the currency of impact. We use rigorous data analysis to inform every recommendation we make.
Systems Over Campaigns
Building for permanence, not just performance. Campaigns end. Systems compound.
Radical Transparency
If we ask our clients to demonstrate impact, we hold ourselves to the same standard.
Capacity, Not Dependency
Every engagement includes handover and training. Our goal is your independence, not your reliance on us.
The Team
Camille Hendricks
Over 10 years of experience across digital strategy, communications strategy, and data intelligence. A strategist who has shaped campaigns for some of South Africa's largest brands and global clients.
Deep expertise in GBV advocacy, audience research, and the intersection of public interest communications and commercial-grade execution. Leads Praxis29's growth strategy and client relationships.
Camerodene-June Buys
Social and economic policy research, advocacy, and multi-stakeholder coordination at local, regional, and global levels. Experience across economic justice, debt and tax policy, extractive industries, climate finance, and social protection reform. Published policy work including a Sunday Times Op-Ed on social security and the SDGs. Featured on SAFM and BBC Radio. G20 civil society process experience.
Ready to close the gap between
your work and your story?
Book a free 15-minute discovery call. No pitch, no pressure. Just clarity.
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